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Posted: Tuesday, March 14, 2017 9:56 AM

Job Description:/h3:
TITLE:
Trade Activation Manager
POSITION SUMMARY/ OVERALL RESPONSIBILITY:
Drives sales, increases category share, increases brand awareness, and influences market share and mind:share for the client in a tactical environment by building relationships at the store level and up. Responsible for calling on approximately 60 off:trade independent accounts to ensure meetings and engagement with local account ownership to develop positive relationships. Ensures in each account that all product is faced, all displays are clean, organized, and follow the look developed out of the clients specifications and guidelines. Must sell in new products as they are launched in specific markets. Accountable for the take:down and set:up of new displays as the client calendar dictates. Engage with and sample client products in accounts, and where legal. Responsible for activating client programs and initiatives as dictated.
ESSENTIAL DUTIES:
:Increases sales of client products.
:Builds and maintains long:term trusting relationships with store associates, location/region management, and client management.
:Maintains consistency and highly visible presence in designated retail stores within assigned territory.
:Creates and maintains consistent store visit schedule and inputs into assigned system as assigned.
:Ensures product look and display is consistent with protocol, plan:o:gram compliance, overall appearance and above presentation standards of competitive products.
:Ensures product is properly priced and POP is compliant.
:Attends required training sessions. Participates in all client:sponsored training events. Maintains any formal certifications on product/system knowledge as assigned.
:Provides routine market intelligence (feedback) on current market conditions and/or opportunities that may affect sales or category share of product. Collects and reports information on competitive product and service offerings to management.
:Routinely participates in
wholesaler/distributor meetings.
:Communicates via assigned methods (verbal, written, formal presentation) to management all assigned reports on position activities by assigned due dates.
:Assists in the analysis of sales and market/territory data used to provide consultation and/or correction for under:performing markets.
:Assists in identifying growth opportunities for client sales and marketing initiatives.
:Proactively learns to effectively understand and appropriately communicate competitive products, market trends, and pertinent technologies.
:Participates in analysis of market strengths, weaknesses, opportunities and threats as assigned in collaboration with management.
:Educated on unique market channels. Effectively positions presence in each market and chain/store to drive in:store sales of client products.
:Assists wholesaler representative with the selling:in of trade solutions, sampling activations, and POC placement.
:Forges synergy by maintaining effective business relationships at all levels with a team:based culture of inclusion.
:Uses rigid ethical considerations to guide decisions and act in accordance with Company values.
:Exhibits exceptional skills in customer service, time management, self:confidence, flexibility, analysis, accountability, practicality, presentation, and communication in assigned market.
:Other duties as assigned to improve performance of self or others.
QUALIFICATION REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.
Education: Undergraduate degree preferred with an emphasis in Business or Marketing desired.
Experience Level: Minimum one (1) year experience in beverage industry, retail, retail operations, retail distribution, merchandising, sales, marketing and service organizations required. Excellent communication skills require

Source: https://www.tiptopjob.com/jobs/64795590_job.asp?source=backpage


• Location: salt lake, Salt Lake City

• Post ID: 11356896 saltlakecity
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