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Posted: Tuesday, March 14, 2017 9:14 AM

Job Description:/h3:
Position Title: Social Media Marketing Manager
Department: Marketing
Location: King Fisher Media LLC, Murray, UT
Reports to: Director of Sales and Marketing
Social Media Manager Job Description
The Social Media Manager will administer the companys social media marketing and advertising. Administration includes but is not limited to:
Deliberate planning and goal setting
Development of brand awareness and online reputation
Content management
Cultivation of leads and sales
The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.
Community leadership and participation (both online and offline) are integral to a Social Media Managers success. An essential component is communicating the companys brand in a positive, authentic way what will attract todays modern, hyper:connected buyers.
The Social Media Manager is instrumental in managing the companys content:related assets. Googles 1 search ranking factor is relevant content (content that serves the searchers needs the best). Its clear then that managing content should be part of the Social Media Managers Job Description.
Content management duties include:
Administrate the creation and publishing of relevant, original, high:quality content.
Identify and improve organizational development aspects that would improve content (ie: employee training, recognition, and rewards for participation in the companys marketing and online review building).
Create a regular publishing schedule.
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Promote content through social advertising.
The Social Media Manager should always be learning, as its a crucial component to their success. Social and digital marketing Best Practices shift constantly, so a budget should be allocated for training and/or attendance at applicable industry:specific conferences.
Responsibilities of the Social Media Manager
The first responsibility of a Social Media Manager is to develop and implement a social media marketing plan. The marketing plan will include the following components and should be reviewed no less than every 90 days.
Brand Development
Why is the reason customers buy. A great why buy here message is unique to your company, is backed up by facts (awards, numbers, in:store policies) and answers Whats in it for me? for the shopper.
Identify Target Customers
Your product cannot possibly be all things to all people. Until you accept the notion that you must keep your market focus tight, youll constrict your business ability to grow.
Explore this exercise to identify target customers:
Im sure youve said this once or twice in your years in business: You know, if we had ten more customers just like them, life would be great Write down the circumstances and attributes of those types of customers.
Once you know more about who you want to reach, you can use data to laser target your message. Facebook is invaluable for exploring audiences that are interested in your product or service.
Set Clear Objectives
All marketing plans include defined realistic goals. It isnt enough to say you see results. Your results must tie back to your goals and objectives. Youll never know ROI without goal setting and strategy.
In setting goals, its important to identify what challenges the business is experiencing. These 5 are the most common:
Insufficient website traffic and/or scant visitors
Weak brand awareness
Declining customer retention
Poor online reputation
Slow sales
Visual Design and Web Development Strategy
Visual content has a lasting effect on the viewer. Your visual branding must be consistent. Whether it

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• Location: Salt Lake City

• Post ID: 11356981 saltlakecity
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